Omnicom’s CEO John Wren gives the group’s view on the unprecedented" wave of brand media reviews
Omnicom is currently embroiled in an “unprecedented” wave of client media reviews and is defending £1.2bn worth of media billings the company revealed today (21 July)
Speaking on an investor call for its second quarter, Omnicom’s chief executive John Wren said that there is “more media business up for review from large marketers at the present time than I personally have ever seen before”.
Omnicom currently shares some of its accounts with its rivals and Wren estimates it could benefit from a £1bn uplift should the holding group prove successful in its attempts to win and retain work.
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Source: The Drum




