By Nicola K Smith

‘Post-truth’ was declared 2016’s word of the year by Oxford Dictionaries, defined as “circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”. Last year’s 2000% increase in usage of the word is believed to have been fuelled by two arguably surprising events – the UK’s vote to leave the European Union and Donald Trump’s US presidential election victory.

But in a post-truth world where emotion and personal belief seemingly hold more weight than fact, is there an opportunity for brands to provide the constancy our fragmented society craves?

“During times Read full story ›

Source: The Drum