One Direction issue poverty and climate change pledge in action/1D social media campaign
One Direction have launched the action/1D manifesto to ask their booming fanbase to share how they would improve the world, using creative means.
The pop band join high-profile figures including Emeritus Archbishop Desmond Tutu, Malala Yousafzai, Sir Richard Branson, Shakira, Ben Affleck, Bill and Melinda Gates and Bono in issuing their support for Action/2015.
The push to influence world leaders attending summits in New York and Paris later this year was delivered by The Rumpus Room.
Fan-sourced content will be delivered in a single video which will bring a close to the socially-driven, fan-participation scheme.
The band said: “Time and again our fans have Read full story ›
Source: The Drum
