One Direction will win best video, single and group, if The Brit Awards were decided by social votes
Disclosure and One Direction would be the big winners at the Brit Awards, if the awards were based on social media performance, RadiumOne has found.
One Direction tops the overall league of all 38 nominees, and would take home the gongs for British Video, British Single and British Group, the research found, while Disclosure would scoop the Mastercard British Album of the Year.
The research by RadiumOne looked at the number of stories shared about each nominated artist and group on popular music and entertainment websites, combined with how they have been interacting with their fans over the last 30 days. Read full story ›
Source: The Drum
