One does not simply walk into culture: Why brands must venture beyond the mainstream
By Leo Rayman
‘One does not simply walk into Mordor’, proclaims Boromir in The Lord of the Rings when Elrond explains that this is where the Fellowship must travel to destroy the ring. It’s become a popular meme used to express disbelief at someone’s proposed plan to just breeze through something complicated.
Brands would do well to have a version printed out and stuck above desks: ‘One does not simply walk into culture’.
The BBC has been smashing out some stellar cultural programming of late, with Farrah Jammal’s ‘Savage To Self’ and Laurie Taylor’s ‘Bingo, Barbie and Barthes: 50 Years of Cultural Studies’ worth Read full story ›
Source: The Drum
