One in three millennials cite sustainability over digital experience as bank brand differentiator but 99% admit they want to switch, says Rufus Leonard study
A whopping 99 per cent of millennials have stated they are ready to switch banks, while 12 per cent said they would switch for as little as a free monthly coffee, according to research from Rufus Leonard.
The study, conducted across 1,000 people aged between 18 and 34 years old, revealed sustainability was the biggest incentive for respondents sticking with a money brand, with one in three placing it above digital experience.
Meanwhile, in contrast to the general sentiment that trust in banks has fallen, half of respondents still trust banks with their money, with 59 per cent saying they visit their Read full story ›
Source: The Drum
