By Gillian West

Japanese sports lifestyle brand Onitsuka Tiger has revealed its first campaign since appointing Love as its global lead agency last year.

‘A Product of Inner Confidence’ is the new global brand communications platform and draws inspiration from the brand’s founder, Mr Onitsuka. The work aims to bring a little Kanketsu, the Japenese concept of simplicity and calmness, to the frenetic lives of young people today.

“Onitsuka Tiger has a totally unique style. And so we should have a totally unique attitude,” explained Lisa Hogg, head of brand management at Onitsuka Tiger. “Love have expressed our point of view through a campaign Read full story ›

Source: The Drum