By Shaul Olmert

Ad blocking applications are nothing new, despite the recent hysteria over increased adoption amongst desktop and mobile users. Yet it was only after Apple publicly embraced ad blockers via its recent iOS9 update that the digital media industry began expressing its growing anxiety about the potential effect of ad blocking on the free-to-consume business model of content on the internet.

Apple’s decision to promote ad blocking on its iOS9 devices not only intimidated publishers and advertisers; it also legitimized a practice that many of them thus far dismissed as being criminal and unethical.

The panicked reactions of the industry, such as the Read full story ›

Source: The Drum