Online brands helped boost TV ad spend in 2016
TV ad revenue in the UK grew by 0.17% in 2016 to reach £5.27bn, the seventh consecutive year of growth despite economic uncertainty caused by the vote to leave the EU, according to full year revenue figures provided to Thinkbox by UK commercial TV broadcasters.
This is thanks largely to investment from online businesses – including rival brands Amazon, Netflix, Google and Facebook – which now represent the biggest spenders on TV. Irrespective of the fact that such brands (excluding Netflix, which doesn’t have an advertising offering) are trying to siphon off TV ad spend to their Read full story ›
Source: The Drum
