Online grocer Redmart uses ‘shop as you are’ message to stand out in increasingly competitive market
Singapore-based online grocer Redmart has launched the ‘shop as you are’ campaign, alongside its agency J. Walter Thompson Singapore, as a way to stand out in an increasingly competitive online shopping market in South East Asia.
The concept behind the campaign, the first major ad campaign for the brand, is to show Singaporeans that online grocery shopping can be done wherever and whenever, allowing people to fit shopping into their own lifestyle.
Roger E. Egan III, co-founder and CEO of RedMart, said: “We want RedMart to be synonymous with grocery shopping. Our first ever integrated campaign with key prominent buys in OOH Read full story ›
Source: The Drum
