Online media streaming up 388% from 2013, Adobe finds: but less that 17% watch a full video on mobile
Online TV video consumption is up 388 per cent from 2013, new figures from Adobe has found, with the typical number of online TV videos watched per visitor each month up by 54.8 per cent.
The US digital video benchmark for Q2 2014 found an 85 per cent increase in the number of unique visitors watching online TV over the past six months.
It was found that tablets and phones now account for 26 per cent of all online viewing – up 59 per cent from 2013 – with smartphones overtaking tablets.
However, Adobe discovered that a video that reaches 25 per cent Read full story ›
Source: The Drum
