By John Glenday

Jet.com is setting its sights on established e-commerce rivals Walmart and Amazon with a proven pincer of low prices and real-time trading to shake-up it’s more established counterparts and give it an edge in an increasingly competitive market.

This encourages shoppers to stump up a $50 annual membership fee in return for access to discounted rates of between 10 and 15 per cent on 10m plus items.

Whilst a crowded market e-commerce is also a growing sector with total sales of $300bn last year expected to surge to $414bn by 2018, according to the most recent research to be compiled by Forrester.

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Source: The Drum