Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Online the key difference for retailers’ sales and marketing success over Christmas

on Jan 11, 2016 | 0 comments

By Thomas Hobbs

johnlewis_73721361719294

Christmas 2015 wasn’t the most forgiving for UK retailer. Persistent rainfall, above average temperates, Black Friday discounting and the Paris terrorist attacks all contributing to far fewer Brits visiting the high street.

In fact, according to Ipsos Retail, high street visits fell 1.8% year-on-year in the week before Christmas. Having a compelling online and click and collect proposition in place looks to have been the key to avoiding the overall retail slump.

High street stalwart Marks & Spencer has been the biggest casualty so far as like-for-like sales in its important general merchandise division were down 5.8% for the 13 weeks Read full story ›

Source: Marketing Week