By Louise King

Video content is a vital part of any brand’s web presence. Whether it’s cheap and cheerful content filmed on an iPhone, or well produced, professionally edited content, brands are scrambling to up their video strategy. In fact, brands that aren’t using videos run the risk of being seriously left behind. So how did we get here?

The last two years have been key

Creators of branded social content are led by the social networks themselves. Work carried out behind closed doors by techies in the San Francisco Bay Area has a wider impact for the marketing industry at large. A couple of Read full story ›

Source: The Drum