Online video revenue up 23%, the slowest growth in 12 months as market begins to mature
Online video revenue was up 23 per cent in the second quarter of 2014 compare to a year previous, according to the Deloitte and AOP Digital Publishers Revenue Index Report.
However, this figure represents the slowest growth that online video has seen in the last 12 months, with the study suggesting that this is an early indication that the sector is beginning to mature.
“The growth rates in the core advertising categories reflect a maturing market,” said Tim Cain, head of research for the AOP.
“Whilst mobile advertising continues to grow strongly, the challenge remains to develop revenues at a Read full story ›
Source: The Drum
