Less than a third (32 per cent) of UK senior digital marketers are aware of programmatic advertising as a beneficial method of trading inventory, while only 11 per cent of them believe they have full transparency of their online advertising, according to a report from Admedo.

The survey, conducted in partnership with the Drum, polled the views of more than 100 senior digital marketers at mid-market UK companies and revealed more were aware of the auction-based method of real time bidding (RTB) than programmatic trading as a whole.

More than half (54 per cent) of respondents said they were familiar with the Read full story ›

Source: The Drum