Only 38 per cent of top 50 UK tech and telecoms brands optimise paid search for mobile, says IAB audit
Three quarters (76 per cent) of the top 50 UK technology and telecoms brands have a mobile-ready site, yet only 38 per cent of them optimise their paid search campaigns for mobile, according to the latest audit from the Internet Advertising Bureau (IAB).
Brands including BT, TalkTalk, HTC, O2, Sky, T Mobile, Nokia and Tesco were examined in the study, with the Three, Sky and EE classed as the top performers in mobile by the IAB.
Although 76 per cent of the brands have a mobile-optimised presence, six per cent still have no mobile presence at all, including Windows phone, Read full story ›
Source: The Drum
