By John McCarthy

The reach of the top ten most influential UK YouTube creators has been documented by Tubular Labs for the BBC, showing that two thirds of the list’s viewers come from outside of Blighty.

The research found that UK creators in particular have an international advantage over non-English speakers with the ‘One Direction’ effect, whereupon international audiences even prefer vloggers from this region.

In first place is KSI (real name Olajide Olatunji) – a Watford based vlogger who plays and comments on video games, one of YouTube’s top content avenues. Recently he featured on the Forbes YouTube rich list alongside fellow Read full story ›

Source: The Drum