By Minda Smiley

Last week, Procter & Gamble’s chief brand officer Marc Pritchard outlined the company’s plans to fight ad fraud, review media agency contracts and adopt industrywide viewability metrics, all of which are part of P&G’s broader strategy to regulate a decidedly messy digital landscape that has ultimately hurt advertisers.

In response to his statements, Lamar Advertising – an out-of-home company that provides ad space on billboards, bus shelters and the like – has launched a clever self-promotional campaign that has a target audience of one: Marc Pritchard.

By putting up billboards around P&G’s Cincinnati headquarters that say “Hey Marc, Read full story ›

Source: The Drum