By Ishbel Macleod

OpenTable, the restaurant booking site, has launched its first TV advertising campaign, with the suggestion that “being choosy just got easy”.

Created by ad agency Rothco and planned by MNC, the TV ads form part of a larger cross-channel branding campaign in London including tube card panels, print, and social media.

Richard Carr, director of agency brand management and co-owner of Rothco, said: “Consumers will embrace technology if it makes life easier for them so the creative centered on demonstrating just how simple and fast it is to make a reservation in real time. This in turn underpins the prowess of Read full story ›

Source: The Drum