Operation Black Vote turns to Saatchi & Saatchi for hard-hitting EU referendum poster
Operation Black Vote (OBV) has turned to Saatchi and Saatchi to create its EU referendum campaign.
Instead of carrying political messaging, the powerful poster has been designed to encourage individuals from black, Asian, and minority ethnic (BAME) communities to vote in the forthcoming poll on Britain’s EU membership.
Featuring an Asian women being shouted at by an aggressive looking hooligan, the creative depicts the pair sitting on opposite sides of a see-saw to demonstrate the balance of their equivalent power. The poster runs under the strapline: ‘A vote is vote.’
The campaign will run via digital billboard sites in London and Manchester, Read full story ›
Source: The Drum
