By Kyle O'Brien

The television ad buying space just got a big shot of competition with Oracle getting into the mix, thanks to an agreement between Simulmedia and Oracle Data Cloud. The agreement enables purchase-based targeting on national TV, which should help advertisers reach audiences based on their in-store purchases using Simulmedia’s Performance TV platform.

Simulmedia, a leader in data-optimized TV campaigns for major brands, is working with Oracle Data Cloud, a leading global data-as-a-service solution, to allow advertisers to use more than $3tn in household-level purchase data from the Data Cloud to reach national TV audiences so Read full story ›

Source: The Drum