By Minda Smiley

Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favor of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments.

The new global effort, called ‘Time to Shine,’ takes a page out of Orbit’s sister brand Extra Gum’s playbook by showcasing how something as simple as gum can play a key role in someone’s personal life. Last year, Extra rolled out a short film called ‘The Story of Sarah & Juan’ that follows a high school couple’s relationship Read full story ›

Source: The Drum