By Doug Zanger

Oregonians don’t necessarily like to make a big fuss. They also very much like it when people come to visit the state (though former governor Tom McCall once famously said, in 1971, “Come visit us again and again. This is a state of excitement. But for heaven’s sake, don’t come here to live.”). Naturally beautiful, the state does have its quirks, even outside of the myriad Portlandia schticks. One is the state’s new marketing campaign, created by Wieden+Kennedy Portland, that tells the world “We Like It Here.” Though it’s a slightly whimsical departure, the agency and Travel Oregon, the Read full story ›

Source: The Drum