By Seb Joseph

The Mondelez-owned snack pushed out five sketches from some of the most popular vloggers in the county including Emma Blackery and Luke Cutforth (see above). Each film showed the stars offering their own offbeat take on the “Oreo Lick Race” promotion earlier this year, with all five ending with a call to action for the brand.

A complaint from a BBC journalist challenged whether the efforts to label the videos as sponsored was enough to show they were not “obviously identifiable as marketing communications”.

Mondelez defended the strategy and pointed to a note, which asked each YouTube star to state they had Read full story ›

Source: Marketing Week