By Minda Smiley

Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world.

The game, which is part of the brand’s new “Oreo Dunk Challenge” campaign, begins by asking players to take a photo of an actual Oreo cookie. Once the photo has been taken and “cookie recognition” has taken place, the Oreo transforms into a digital version of itself. Players can then swing their phones to determine how far they want their Oreo to go; the faster the swing, the Read full story ›

Source: The Drum