Oscars 2015 audience at 6-year low as host Neil Patrick Harris fails to replicate Ellen DeGeneres' success
The 87th Academy Awards suffered from a 16 per cent drop in audience and substantially less social media engagement than 2014’s event, according to data from Nielsen.
The Oscars 2015 turned out to be the least watched event since Hugh Jackman’s time in charge back in 2009. Numbers greatly slipped from Ellen DeGeneres’ tenure as host in 2014, which pulled in a record international audience of 43.7 million people.
This year viewers dropped to 36.3 million, just topping 2009’s 36.3 million, despite the Academy of Motion Picture Arts and Sciences reportedly spending $5.5m on marketing.
Social engagement was understandably down too Read full story ›
Source: The Drum
