Oscars trumps the Super Bowl for advertising premium despite reaching less than half the audience
Advertisers have proved willing to pay more to reach the TV audience of the Oscars than that of the Super Bowl, a report from Forbes has unveiled.
On the verge of the 87th Academy Awards it emerged that despite 30 second TV slots at Super Bowl 2015 costing a bumper $4.5m and capturing a record 114.4 million viewers – brands are willing to pay a higher premium to target those watching the Academy Awards.
The Oscars last year saw an audience of 43 million viewers in 2014, with a similar number expected in 2015. To advertise during the show, brands Read full story ›
Source: The Drum
