By Thomas Hobbs

The acquisition by BT of the ESPN and ESPN America channels has translated into the ‘BT Sport/ESPN’ branded channel, with its programming primarily focused on US sports such as Major League Baseball and the NFL.

With BT currently holding the rights to all of the Uefa Champions League matches and Sky still the majority holder of Barclays Premier League matches, the two rivals are engaged in an on-going war of words through their respective marketing campaigns.

However, Charly Classen, ESPN’s general manager for the EMA regions, says ESPN is proud to be offering sports fans “something different” and has “no Read full story ›

Source: Marketing Week