By Angela Haggerty

BBH co-founder Sir John Hegarty has warned that the advertising industry is losing its courage amid dwindling creativity and tighter executive control.

Speaking at Thinkbox’s Big Think event at Bafta in London, Hegarty said that advertising agencies were now more controlled by non-creatives and had “lost faith” in TV advertising.

“Advertising seems to be pursuing a strategy of making a product worse to be more effective, which I find very confusing,” he said. “I’m not sure what business book people in advertising have read that says we should make the worst product and therefore we’ll be successful.

“I think the industry has lost Read full story ›

Source: The Drum