Out-of-home sector sees profits hit £1bn following strong Q4
The out of home (OOH) advertising industry has reported its strongest ever Q4 performance in 2014, according to figures form trade body Outdoor Media Centre, boosting yearly revenue in the industry to £1bn.
The sector grew by 6.1 per cent in Q4 2014 reaching almost £300m for the first time, with Asda, BSkyB, KFC and Sony Mobile among the top ten spenders.
Google also heavily invested in outdoor advertising last year across its portfolio, and ran campaigns to push Google Outside, YouTube and Android.
Mark Craze, recently appointed as the chairman of the OMC, commented: ‘These
are great results for the Read full story ›
Source: The Drum
