By Leonie Roderick

One of the problems around out of home advertising was that it wasn’t seen as something brands should always consider, Outsmart’s CEO Alan Brydon told Marketing Week.

“There was a warmth towards the medium, but there was no one properly marketing it. Out of home was generally seen as a ‘nice to have, but not a must-have’,” he said.

As a result, the organisation has rebranded today (24 September) in a bid to inform brands and agencies about the potential of the medium while challenging out-dated perceptions.

“There are so many things you can do with the out of home medium that you Read full story ›

Source: Marketing Week