By Ian Burrell

The British press came to be seen by advertisers as “dull, divided and old-fashioned” and its revenues were snatched away by “sexy newcomers like Facebook and Google”, a leading figure in the national newspaper industry has admitted.

But Rufus Olins, chief executive of Newsworks, an industry body that represents British newspapers including the Daily Mail, the Sun and the Guardian, says the national press is now so strong in digital that it has more users in the UK than Google and the advertising “pendulum is beginning to swing back” towards news brands.

In an exclusive interview with The Drum, Olins, who is Read full story ›

Source: The Drum