Over half of UK millennials think brands can be a force for good, but 40% find them annoying on social media
Around 52 per cent of UK millennials think that brands have the potential to be a force for good, this despite 40 per cent having a negative attitude towards the way brands communicate with them, according to new research.
The study, conducted by Initiative (an Interpublic Group agency) surveyed almost 10,000 25-34 year olds around the globe about their lives, their mind set, how they use technology and how they feel about brands.
Globally, 30 per cent are cynical about the way brands market to them, with 58 per cent agreeing that they have the potential to be a force for good.
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Source: The Drum
