By Stephen Lepitak

Have we overcome adblockers? Probably not just yet

You may or may not have caught last week’s report on ad blocking usage from the IAB that claims their use is stablising at 22%. The theory is that users are starting to understand how the value exchange works and that they cannot expect to consume media entirely for free. Since the fear generated around the cost to publishers as readers started to switch on ad blockers to avoid being bombarded by digital ads they didn’t want, it would seem the industry has effectively conveyed the importance of its ads Read full story ›

Source: The Drum