OVO Energy looks to share the love with customers in new campaign
OVO Energy is set to release a campaign today, 14 February, with the aim of making electricity customers ‘feel loved again’.
The campaign from the UK electricity and gas supplier was created by Fabula, with the three ads showing a series of relationship counseling sessions between frustrated customers and their energy supplier.
Jennifer Black, partner at Fabula, said: “OVO and Fabula are a perfect fit. They are a new player in the market with big ambition. We have therefore loved working with them over the last six months on everything from brand strategy, re-designing their brand identity, and now their first campaign.”
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Source: The Drum
