Oxford Dictionary embraces ad-speak with new words 'geocache', 'second screen' and 'side boob'
The Oxford Dictionary has announced a roster of new words it will be adding to its website database, with the publisher keen on integrating digital terms into its midst.
During this round of word additions, the dictionary embraced the ad-world’s buzzwords, adding ‘sentiment analysis’, ‘geocache’, ‘subtweet’, ‘acquihire’, ‘clickbait’, ‘deep web’, ‘fast follower’, ‘responsive’ and ‘second screen’ to its growing roster of words
The latest language intake has been more digital-centric than ever with the publisher keen on capturing heavily-used modern words.
An array of new slang terms were added too, including ‘bro hug’, ‘cray’, ‘hench’, ‘hot mess’, ‘mansplain’, ‘side-eye’, ‘side boob’ and ‘spit-take’.
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Source: The Drum




