By Lisa Lacy

Pizza Hut customers in the UK can now potentially receive orders in what the brand calls “the world’s first playable DJ pizza box.”

That’s right: These limited edition pizza boxes double as turntables complete with cardboard controls when synced via Bluetooth to a laptop or smartphone thanks to a partnership with technology company Novalia.

And while it may take more than cardboard turntables for Pizza Hut to seriously challenge Dominos’ digital prowess, it is an innovative packaging hack.

Packaging tweaks have certainly been popular as of late.

Look no further than Budweiser, for example, which announced plans to replace its Read full story ›

Source: The Drum