By Seb Joseph

Paddy Power is trying to eek out greater returns from publishing fewer posts as the expense of creating content push it to test whether its efforts can not only sell bets but also make money.

Why are the Daily Mail, Buzzfeed and the Guardian the envy of the perennial mischief maker? It’s because they are the cream of the crop when it comes to making money from web publishing, according to Paddy Power’s head of digital engagement Paul Mallon. Brands with unique content can potentially make money from websites where traditional media outlets are failing, added Mallon, who is studying the Read full story ›

Source: The Drum