Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Paddy Power brings ‘immigrant-flavoured mischief’ to Dover in bid to boost Britain’s sporting talent

on Jul 2, 2015 | 0 comments

By Sarah Vizard

Paddy Power headed to Calais today in a bold bid to give Britain's sporting talent pool a boost.

The lorry includes the headline “Immigrants, jump in the back! (But only if you’re good at sport)!”.

The timing coincides with Murray’s second round match at Wimbledon, where he is due on court number one at 1pm. Paddy Power says “sometimes Brit, sometimes Scot” Murray is the star of a “recruitment drive” to attract sporting heroes to British shores.

Ken Robertson, head of Paddy Power brand engagement team, says: “The Nation’s sporting future would be as grim as Andy Murray’s demeanour if we were to rely on ourselves to produce top class athletes, unless puking in Magaluf becomes a sport.”

The campaign is Read full story ›

Source: Marketing Week