Paddy Power celebrates summer of sports in co-buying campaign offering better odds
Paddy Power is offering supporters improved odds by spreading the word about the bookie on social, as part of a campaign in partnership with social-selling platform Buyapowa.
The series of co-buying promotions will offer Paddy Power’s online followers and existing customers the opportunity to increase the odds they receive on the bets they’ve already placed, by getting friends and family in on the deal.
Mark Singleton, head of sportsbook marketing at Paddy Power said: “We’re in the middle of the busiest season of the year with high profile sporting events coming thick and fast. We want not just to be a part Read full story ›
Source: The Drum
