By John Glenday

Paddy Power has reaffirmed its reputation for pushing boundaries after it live tweeted the chat up lines of an unfortunate man named Steve, who thought he was texting a girl he met in the bar the previous night but had actually got through to a PR representative of the bookmaker.

The love struck individual unwittingly struck up a conversation with the bookies after getting a crucial digit wrong, exposing him to the very public prank.

Adopting a feminine persona the PR man initially plays the role perfectly, adopting text speak, emoticons and rampant kisses to put Steve at ease. It isn’t Read full story ›

Source: The Drum