Paddy Power offers 'Alternative News' with Amazon Echo tie-up
Paddy Power has become the first bookmaker to launch a skill for the Amazon Echo and, in a typical fashion for the brand, has adopted a humorous approach to the initiative with an alternative take on the news headlines.
The betting firm’s skill, a feature which allows Amazon Echo users to interact with a specific brand in a more intuitive way, takes the form of a flash briefing offering alternative news headlines in an Irish accent.
The new feature is activated when users ask “Alexa, what’s my Flash Briefing?”. They will then be serviced with Paddy Power’s daily Read full story ›
Source: The Drum
