By Gillian West

After three years working with Crispin Porter & Bogusky bookmaker Paddy Power is reviewing its creative account.

Reports suggest that chemistry meetings with agencies are likely to be held before Christmas with Paddy Power selecting a shortlist of agencies to pitch in early 2015 with the pitch process ending in February.

Paddy Power has worked with Crispin Porter & Bogusky since 2011. The changes are unlikely to have any effect on Lucky Generals, currently working with Paddy Power’s mischief department on campaign ideas.

Over the years Crispin Porter + Bogusky has been behind Paddy Power’s ‘We hear you’ campaigns and controversial billboards.

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Source: The Drum