By Tony Connelly

Donald Trump‘s emergence as a figurehead of the anti-establishment has created big business for Paddy Power, but with the rewards from punchy marketing campaigns around his rise to presidency have come greater risks as the brand pushes itself further into the volatile and complex political landscape.

Paddy Power has ramped up its marketing around politics since Trump’s emergence as a political player. The brand has applied its irreverent sense of humour to all things Trump, offering odds on scenarios like Trump having cosmetic surgery on his penis and his widely discussed ‘small hands’.

The launch of a dedicated Read full story ›

Source: The Drum