Paddy Power's Oscar Pistorius ad sparks 12 complaints to ASA within hours
Paddy Power’s controversial Oscar Pistorius ‘money back if he walks’ betting campaign prompted 12 complaints to the Advertising Standards Authority within hours of going live.
The ASA confirmed to The Drum that the complaints about the ad being offensive were logged onto their system overnight.
The ‘It’s Oscar Time’ ad features a mock-up of double-amputee Pistorius as an Oscar award statue, with the promise to customers: ‘Money Back if He Walks’.
A blog post from Paddy Power introducing the betting offer said: “Global media attention, bar-stool conversation and pillow talk will shift from the Oscars on Sunday night to Oscar on Monday Read full story ›
Source: The Drum
