Paid search clicks from mobile devices in the UK nearly doubled in 2013, report says
Share of clicks coming from mobile search ads in the UK nearly doubled in 2013, rising from 24 per cent to 43 per cent, according to a study.
The annual report from Marin Software found that advertisers increased the share of their search advertising budgets spent on mobile and tablet devices from 22 per cent to around 35 per cent, while click-through rates (CTRs) were higher for mobile in the UK at 5.71 per cent compared to the Eurozone at 3.83 per cent.
However, smartphone conversation were lower than tablet at 2.79 per cent compared to tablet at 4.6 per cent and Read full story ›
Source: The Drum
