By Minda Smiley

Brands are constantly creating half-baked hashtags in order to tick off the ‘social’ aspect of their campaigns, so it’s not often that a hashtag can actually spur a whole new round of creative.

Yet Pampers might have done just that. Earlier this year, it rolled out a video called ‘Hush Little Baby’ created by Saatchi & Saatchi New York that showcased how everyone can do their part to make a newborn’s life a little bit better. In the short film, a sleepy dad wakes up to take care of his child in the middle of the night, a stranger Read full story ›

Source: The Drum