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Panda Express celebrates Asian Pacific American Heritage Month with new campaign

on May 3, 2017 | 0 comments

By Kyle O'Brien

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Panda Express, an American Chinese food chain, is honoring Asian Pacific American Heritage Month through the release of two videos, in collaboration with digital studio Madison + Vine, plus an exclusive comic by Gene Luen Yang, a popular Asian American cartoonist and the National Ambassador for Young People’s Literature.

The first video, “Ode to Underdogs”, highlights the tales of strong and unwavering individuals who fought and overcame adversity – capturing a common story of determination and triumph. The second, “Reflections”, tells the story of Panda Express founders Andrew and Peggy Cherng, and the lessons they learned along Read full story ›

Source: The Drum