By Gillian West

Jewellery brand Pandora is celebrating life’s unforgettable moments with global brand TV campaign ‘Wherever life takes you, take it with you’.

The TV creative, which is the first to come from Fold7 since its appointment to work with the global marketing team of Pandora, enforces the brand’s position of creating jewellery which marks life’s special moments.

Charting the special moments a woman experiences throughout her life, the advert shows a woman adding to her collection of Pandora jewellery with each special experience.

Helene Abel, Pandora vice president, global marketing services, said the campaign allows the brand to take its messaging to the next Read full story ›

Source: The Drum